Discover The first ever joint workshop of MRSSL and Sri Lanka Institute of Marketing was held on the 23 July 2016 at Hotel Galadari.

The objective of the workshop was to empower practicing markers to make informed decisions in the dynamic market place

The event provided an in-depth overview of the latest developments in market research techniques varying from shopper research, to segmentation, digital landscape to the latest impact of the economic context on the shopper.

The programme attendees varied from senior decision makers of the corporate world to senior level practicing market researchers.