Market Research Society of Sri Lanka elects committee for the year 2018
MRSSL in partnership with Sri Lanka Institute of Marketing (SLIM) carried out a workshop for Sri Lankan Marketers. The workshop, held on the 15th of March 2018 at The Hilton Residencies, was the third year in a row SLIM and MRSSL organized it for the benefit of the marketing fraternity in Sri Lanka. The workshop titled ‘Evolving consumer landscape’, was developed with an objective to discuss changing consumer and retail landscape in Sri Lanka. More than 50 middle management associates from the corporate sector attended the workshop.
The speakers present were Ms. Himalee Madurasinghe, President of MRSSL and C.E.O. of Kantar LMRB and Kantar Insights Sri Lanka, Mr. Sharang Pant – Managing Director at Nielsen Sri Lanka, Ms. Roshani Fernando, Partner/ Head – Quantum Consumer Solutions, Mr. Neel De Silva, CEO/Chairman – SRL, Ms. Therica Miyanadeniya, Director – Consumer Insights at Nielsen Sri Lanka and Ms. Chamalika Gunawardana, Lead – Quantum Consumer Solutions.
The areas covered were vast and most informative to those in strategy and marketing positions in organizations. The topics covered were on – Role of market research in decision making, an understanding of the demographic profile of the Sri Lankan consumer, the psychographic profile of the Sri Lankan household, retail and consumption trends and the modern trade landscape.
Ms. Roshini Fernando, Secretary MRSSL, highlighted that the event was a great example of leading research agencies in the country coming together in collaboration with SLIM.